A01=Geoff Hollister
Author_Geoff Hollister
Category=KND
Category=KNS
Category=NHT
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eq_business-finance-law
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Product details
- ISBN 9781841262345
- Publication Date: 07 Feb 2008
- Publisher: Meyer & Meyer Sport (UK) Ltd
- Publication City/Country: GB
- Product Form: Paperback
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This book provides a compelling insider's account of how Nike became the world's largest sports and fitness company.It includes a dedicated mailing and e-mail campaign to targeted sports interest media & organisations.How does a young boy from a small Oregon town get swept up in the politics of his chosen sport and become an integral part of possibly the most influential sports company of all time - Nike.Nike began with a handshake and a few hundred dollars passed between Phil Knight and legendary track coach Bill Bowerman more than 35 years ago - and since then it has grown into the world's largest sports and fitness company."Out of Nowhere" provides an unrivalled glimpse into the first 33 years of Nike - from its humble beginnings to its modern guise as a global giant - and takes readers on a rollercoaster ride through all of the company's successes and failures.
Geoff Hollister worked for the Nike company for 33 years, before his retirement in 2001, where he not only designed a number of products but also became one of the company's most respected historians.
