Out of the Dark
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1920s radio technology
20th century communication
A01=Steve Craig
agricultural extension communication
agricultural radio programming
American radio broadcasting history
Author_Steve Craig
Category=ATL
Category=NHTB
clear channel radio
Depression-era media
early country music history
eq_art-fashion-photography
eq_bestseller
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
farm radio culture
Grand Ole Opry history
history of radio in America
media evolution
National Barn Dance
new deal
New Deal and radio
political communication radio
radio broadcasting history USA
role of radio in farming communities
rural America
rural America radio history
rural communication history
rural-urban divide media
Steve Craig radio book
WLS Chicago radio
WSM Nashville history
Product details
- ISBN 9780817316631
- Weight: 600g
- Dimensions: 149 x 228mm
- Publication Date: 30 Aug 2009
- Publisher: The University of Alabama Press
- Publication City/Country: US
- Product Form: Hardback
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In the 1920s, the USDA asked farmers about the impact the new medium of radio was having on their lives. One farmer summed it up this way: 'Radio brought me out of the dark'. ""Out of the Dark"" is a study of radio's impact on rural America in the three decades between its inception and the arrival of television. The coming of radio broadcasting had a profound impact on the lives of many Americans, but none more so than those who lived in rural America. Radio provided isolated families with something they had never known before - an instantaneous connection with news, entertainment, and the rapidly evolving lifestyles and mores of the entire nation. Drawing upon both new historical sources and contemporary scholarship, ""Out of the Dark"" presents a comprehensive picture of rural radio and its audience in the United States during the three decades when its influence was at its peak. This study documents the social changes radio helped bring about, such as the effects of advertising and entertainment in creating a more uniform set of values across the nation and, consequently, a stronger national identity. ""Out of the Dark"" also addresses the political and economic impact the rural audience had on the development of the broadcasting industry and its regulation; the role played by the USDA in the promotion and development of rural radio; and an analysis of how radio entertainment and advertising contributed to the growing demand for consumer goods among rural families, thus speeding their entry into the modern American lifestyle.
