Product details
- ISBN 9781041093329
- Dimensions: 156 x 234mm
- Publication Date: 23 Oct 2026
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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This book offers readers a China-centric and people-focused practical guide to achieving sustainable OFDI success in in an increasingly polarized world.
It is written for Chinese leaders at all management levels who are engaging in Outward Foreign Direct Investment (OFDI) or planning to do so. It highlights essential policy and process changes and emphasises and illustrates the advantages offered by leveraging Chinese cultural values, attitudes and resultant behaviours in a global context. It also offers valuable insights into effective dealing with Chinese companies for foreign company executives and foreign government policy-makers and officials in target and host nations, as well as for those engaged in Foreign Direct Investment (FDI) in China. The book contains extensive Chinese company and industry case examples and topic-specific findings, plus analysis of individual Chinese companies’ successes and failures, as well as appropriate strategic and operational best practice for both Chinese and non-Chinese companies involved in cross-cultural merger and acquisitions.
This is a practical book of interest to Chinese business managers, HR and strategic planning executives, as well as non-Chinese practitioners interested in understanding Chinese companies and culture.
Leigh Baker has extensive leadership experience in the Asia Pacific region and globally. His 25 years of engagement with China included 8 years living and working in China as a strategic corporate executive, management consultant and executive coach. He has a PhD in International Business and Asia Studies from Griffith University, Australia and a Masters of Business Administration degree from Aston University, England.
