A01=Tony McCaffrey
Author_Tony McCaffrey
blind spots
brainstorming
brainswarming
Category=JNT
creation
creative
design fixation
elementary school
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
functional fixedness
high school
how to be creative
imagination
innovation
middle school
nonsense
nonsense method
obscure features hypothesis
problem solving
professional development
teaching creativity
Product details
- ISBN 9781475834635
- Weight: 472g
- Dimensions: 157 x 239mm
- Publication Date: 19 Mar 2018
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
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The overall purpose of the book is to present (1) the best science on creativity and innovation in the most practical way possible and (2) a new way of teaching called the Nonsense Method, which relies on humans’ incredible ability to create sense out of apparent nonsense and have fun while doing it. The central theory of the book, the Obscure Features Hypothesis for Innovation (OFH), is the first approach to innovation that yields effective counter techniques to all known cognitive obstacles to innovation. The OFH states that any creative solution is built upon at least one commonly overlooked (i.e., obscure) or new feature of the problem. Each chapter ends with puzzles that relate to the cognitive obstacle and counter technique discussed in the chapter. Two hints and a solution for each puzzle are given at the book’s end. The Nonsense Method of Teaching focuses upon universal puzzles that can be adapted to any subject. These universal puzzles situate vocabulary words and ideas from any subject matter in situations that need to be connected and thus made sense of.
Dr. Tony McCaffrey has built a new approach to improving creativity that has led to an effective technique to overcome every known mental blind spot to creativity. He teaches at Eagle Hill School in Hardwick, MA, and helps lead the company, Innovation Accelerator, Inc., which uses his techniques to help companies solve problems.
