Overcoming Crisis: Case Studies Of Asian Multinational Corporations
Regular price
€137.99
Asian BusinessManagement
Automotive
Aviation Industry
Category=KJM
Category=KJVG
Chinese Management
Crisis
Decision Sciences
Entrepreneurship
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
Gaming
General Business
Globalization
International Trade
K-Pop
Keiretsu
Korean Management
Management
Marketing
Restaurant and Hospitality Management
Strategy
Product details
- ISBN 9789811257926
- Publication Date: 25 Jan 2023
- Publisher: World Scientific Publishing Co Pte Ltd
- Publication City/Country: SG
- Product Form: Hardback
Secure
checkout
Fast Shipping
Easy returns
Crisis management is not a new topic in management research and teaching. Every company meets challenges and crisis at some point and being able to deal with them decides whether a business survives. Despite this, crisis management has not yet been a prominent part of the modern business school curriculum. The pandemic has changed that, and how to deal with crisis has become the major question, not only for entrepreneurs and managers, but also for business educators.This book presents 22 case studies of Asian multinational corporations overcoming crisis. The topics do not only deal with the pandemic, but all kind of challenges of modern business and show how companies did overcome or which strategies they have developed to do so. The companies are divided into different industries such as the automotive industry, entertainment or aviation industries.The cases can be used in business and international management classes, but can also be read to learn about modern crisis management strategies.
