A01=Chris van Uffelen
Age Group_Uncategorized
Age Group_Uncategorized
Author_Chris van Uffelen
automatic-update
brand development
brand identity
Category1=Non-Fiction
Category=AKC
consumer influence
COP=Switzerland
Delivery_Delivery within 10-20 working days
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Language_English
PA=Available
Price_€20 to €50
product design
PS=Active
softlaunch
sustainability
Product details
- ISBN 9783037681398
- Weight: 1490g
- Dimensions: 215 x 285mm
- Publication Date: 28 May 2013
- Publisher: Braun Publishing AG
- Publication City/Country: CH
- Product Form: Hardback
- Language: English
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Product packaging has first of all to fulfill functional demands such as structural stability, air-tightness or air-permeability, information requirements and cost effectiveness. However, it is much more than just a kind of container made of glass, wood oder plastic protecting its contents: it is also the face of the product. Like the façade of a building, the package gives an impression of what lies behind it. Packaging is a crucial means to induce a consumer to try a product. Studies show that it has less than three seconds to grab the attention of the customer. Along with the classics of the age of mass-consumption, this title presents many examples of innovative contemporary solutions that are on a par with some of the packaging legends like the sculptural shape of a Coca-Cola bottle.
