A01=Blain Roberts
African American beauty parlors
Author_Blain Roberts
beauty contests in the South
beauty pageants in the South
beauty parlors in the South
black beauty parlors
black women and cosmetics
black women and makeup
Category=JBCC3
Category=JBFA
Category=JBFA1
Category=JBSL
Category=JPW
cosmetics in the South
culture of Jim Crow
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
flappers
hairbobbing
Jim Crow culture
Jim Crow South
southern beauty contests
southern beauty pageants
southern beauty parlors
southern women and beauty
southern women and makeup
the bob
white women and cosmetics
white women and makeup
Product details
- ISBN 9781469629865
- Weight: 580g
- Dimensions: 156 x 234mm
- Publication Date: 01 Aug 2016
- Publisher: The University of North Carolina Press
- Publication City/Country: US
- Product Form: Paperback
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From the South's pageant queens to the importance of beauty parlors to African American communities, it is easy to see the ways beauty is enmeshed in southern culture. But as Blain Roberts shows in this incisive work, the pursuit of beauty in the South was linked to the tumultuous racial divides of the region, where the Jim Crow-era cosmetics industry came of age selling the idea of makeup that emphasized whiteness, and where, in the 1950s and 1960s, black-owned beauty shops served as crucial sites of resistance for civil rights activists. In these times of strained relations in the South, beauty became a signifier of power and affluence while it reinforced racial strife.
Roberts examines a range of beauty products, practices, and rituals - cosmetics, hairdressing, clothing, and beauty contests - in settings that range from tobacco farms of the Great Depression to 1950s and 1960s college campuses. In so doing, she uncovers the role of female beauty in the economic and cultural modernization of the South. By showing how battles over beauty came to a head during the civil rights movement, Roberts sheds new light on the tactics southerners used to resist and achieve desegregation.
Roberts examines a range of beauty products, practices, and rituals - cosmetics, hairdressing, clothing, and beauty contests - in settings that range from tobacco farms of the Great Depression to 1950s and 1960s college campuses. In so doing, she uncovers the role of female beauty in the economic and cultural modernization of the South. By showing how battles over beauty came to a head during the civil rights movement, Roberts sheds new light on the tactics southerners used to resist and achieve desegregation.
Blain Roberts is assistant professor of history at California State University, Fresno, USA.
