A01=Ronald M. Lowy
Author_Ronald M. Lowy
Category=KJC
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eq_business-finance-law
eq_isMigrated=1
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eq_nobargain
eq_non-fiction
Product details
- ISBN 9780761827030
- Weight: 356g
- Dimensions: 149 x 228mm
- Publication Date: 09 Feb 2004
- Publisher: University Press of America
- Publication City/Country: US
- Product Form: Hardback
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Paint to Win will help those interested in owning and operating successful businesses. This book breaks away from traditional strategic planning books by bringing creativity into the strategic planning process. It uses the metaphor of painting to present the material in an informative, yet interesting, way. Topics covered include mission statements, setting goals and objectives, environmental scanning and forecasting, product life cycles, experience curves, portfolio modeling including the industry attractiveness/business strength model, financial modeling, and implementation planning.
Ronald M. Lowy is Professor and Department Chair of Business Administration, Eastern Connecticut State University.
