Para-Interactivity and the Appeal of Television in the Digital Age
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A01=Oranit Klein-Shagrir
Age Group_Uncategorized
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Author_Oranit Klein-Shagrir
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broadcast television
Category1=Non-Fiction
Category=GTC
commercial television
COP=United States
Cross platform
Delivery_Delivery within 10-20 working days
Digital
eq_isMigrated=2
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Interactivity
Israeli Television
Language_English
Media Studies
PA=Available
Para-interactivity
Price_€50 to €100
PS=Active
Social media
softlaunch
Television
Product details
- ISBN 9781498540803
- Weight: 386g
- Dimensions: 159 x 238mm
- Publication Date: 15 Aug 2017
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
- Language: English
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Para-Interactivity and the Appeal of Television in the Digital Age focuses on broadcast television's attempts to transition from a mass medium to one which addresses viewers as potentially active participants in simulated interactive communication. It explores both the transformations and the continued popularity of television in an age of social media and competition from interactive digital media. It presents the concept of “para-interactivity,” which contains features or elements that echo interactive communication processes considered characteristic of digital media and participatory culture translated into television's language. This novel idea helps to understand contemporary television and identify current and traditional strategies it employs in order to survive in a changing media environment.
Oranit Klein Shagrir is senior lecturer at Hadassah Academic College.
