Paradox of Passion
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A01=Bobby Hoffman
attention
Author_Bobby Hoffman
behavior modification
Category=JMR
cognition
Dunning-Kreuger
emotional regulation
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eq_nobargain
eq_non-fiction
eq_society-politics
extrinsic motivation
individual differences
intrinsic motivation
laziness
locus of control
metacognition
motivation
motivation science
normative behavior
optimize performance
organismic integration theory
perception
performance
productivity
situated intelligence
social justification theory
Product details
- ISBN 9781538197202
- Weight: 560g
- Dimensions: 150 x 228mm
- Publication Date: 08 Jan 2026
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Paperback
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The Paradox of Passion: How Rewards Covertly Control Motivation challenges conventional wisdom about motivation. It reveals why legacy research findings are often misinterpreted and overgeneralized, leading to unrealistic beliefs about the self and others that foster ineffective strategy use impeding optimal learning and performance.The book provides cross-disciplinary evidence emphasizing the essential role of rewards as a biological and behavioral driver of motivation. It challenges the clichéd idea of intrinsic motivation, pointing out the flaws in pursuing passion and purpose without considering how the brain regulates motivation through personalized rewards. Evidence reveals that a singular focus on passion is an unattainable ideal, akin to a mythical "motivation unicorn." Instead of hopes and dreams, the book offers practical insights and research-based strategies for enhancing learning and performance by effectively leveraging how the brain uses innate reward pathways to get what we want and sometimes obtain what we need.
Dr. Bobby Hoffman is an Associate Professor, researcher, and author who specializes in motivation science and solving the mysteries of human behavior. At the University of Central Florida, he teaches a variety of graduate-level courses in motivation, learning, cognition, and intelligence. Before earning his PhD in Educational Psychology in 2006, he worked for over 20 years in Human Resources management and performance consulting for some of the world's most successful companies including General Electric, NBC, KPMG, and the NBA. He has authored over 100 publications in the fields of education, psychology, neuroscience, leadership, and organizational development. In addition, Dr. Hoffman is a regular contributor to the Psychology Today website where his blog “Motivate” has been downloaded by over 1.2 million readers. He serves on six journal editorial boards includ-ing Contemporary Educational Psychology, Educational Psychology Review, and Educational Technology, Research & Development.
