A32=Alison N. Novak
A32=Bryan J. Carr
A32=Carly T. McKenzie
A32=Carole V. Bell
A32=Cynthia Nichols
A32=David Edmund Moody
A32=Gregory Adamo
A32=Laura Osur
A32=William Ashton
Age Group_Uncategorized
Age Group_Uncategorized
Audience
automatic-update
B01=Jason Zenor
Category1=Non-Fiction
Category=GTC
Category=JBCC1
Category=JBCT
Category=JFCA
Category=JFD
Category=JP
COP=United States
Cultural studies
Delivery_Delivery within 10-20 working days
Encoding/decoding
Encodingdecoding
Entertainment studies
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Fan studies
Language_English
Meaning-making
Media and Politics
PA=Available
Political communication
Popular Culture
Price_€50 to €100
PS=Active
Q-methodology
Reception studies
softlaunch
Product details
- ISBN 9780739183892
- Weight: 440g
- Dimensions: 161 x 238mm
- Publication Date: 21 Oct 2014
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
- Language: English
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The popularity of cable news, satire, documentaries, and political blogs suggest that people are often absorbing and dissecting direct political messages from informational media. But entertainment media also discusses the important political issues of our time, though not as overtly. Nonetheless, consumers still learn, debate, and form opinions on important political issues through their relationship with entertainment media. While many scholarly books examine these political messages found in popular culture, very few examine how actual audiences read these messages. Parasocial Politics explores how consumers form complex relationships with media texts and characters, and how these readings exist in the nexus between real and fictional worlds. This collection of empirical studies uses various methodologies, including surveys, experiments, focus groups, and mixed methods, to analyze how actual consumers interpret the texts and the overt and covert political messages encoded in popular culture.
Jason Zenor is assistant professor of communication studies at State University of New York-Oswego.
