A01=M. Henry Heines
Author_M. Henry Heines
Business: Strategy
Category=KJMV6
Category=LNR
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
Product details
- ISBN 9780275993375
- Weight: 482g
- Dimensions: 156 x 235mm
- Publication Date: 30 Jan 2007
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
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In a world where your intellectual property is your most valuable asset, patents are becoming an essential tool for achieving and maintaining a competitive edge. With billions of dollars at stake, companies are defending their patents vigorously; high-profile cases, such as Microsoft's $900 million patent dispute settlement with Sun Microsystems, and Medtronic's acquisition of a competitor's entire patent portfolio for $1.35 billion, are cases in point. While most companies will not operate at this level, the strategic management of patents, and the costs of enforcing and defending them, are becomining critical business functions.
In this accessible and practical guide, Henry Heines shows readers how to apply due diligence, a common concept in corporate finance and investing, to analyze the costs and benefits of patent management, and to navigate through the legal and technical maze. With dozens of examples from many industries, he walks readers through the various ways in which technological advances can be presented as patentable inventions and in which the patents of competitors can be confronted and evaluated. He also offers guidance in managing a portfolio of patents and inventions, regardless of whether they make it to market as products. A glossary of terms and listing of resources will make this book a handy reference for anyone involved in product development, corporate strategy, or intellectual property.
M. Henry Heines is a chemical engineer, patent attorney, and partner in the law firm of Townsend and Townsend and Crew LLP, headquartered in San Francisco. He has over 30 years of experience advising large and small businesses, universities, research institutions, and venture capitalists in such fields as chemistry, biotech, semiconductors, medical devices, and laboratory instruments. He is the author of many articles on the management of patents, and serves as Patent Editor of Chemical Engineering Progress. He is also the author of Patent Empowerment for Small Corporations (Quorum, 2001).
