A01=Robert Murphy
absolut vodka
anise aperitif
aperitif
aperitif recipes
apertif
apertif recipes
Author_Robert Murphy
bestselling biographies
bestselling culinary biographies
Category=DNB
culinary biographies
culinary biography
eq_bestseller
eq_biography-true-stories
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
legacy of paul ricard
Paul Ricard
Paul Ricard bio
Paul Ricard biography
Pernod
Pernod drinks
pernod racing
pernod ricard
pernod ricard company
Provence
ricard spirits
spirit retailers
Product details
- ISBN 9781681884462
- Dimensions: 152 x 241mm
- Publication Date: 13 Nov 1918
- Publisher: Insight Editions
- Publication City/Country: US
- Product Form: Hardback
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The biography of Paul Ricard—whose eponymous company Pernod Ricard produced and popularized pastis, an anise aperitif from his native Marseille—embodies a wonderfully rich business success story of the 20th century. Overcoming significant adversity amid the turmoil of the 1930s, Ricard built a renowned premium spirits brand, parlaying the beauty and mystique of Provence into a worldwide libation.
A savvy marketer and maverick, Paul Ricard started a company in Marseille, France, to introduce pernod, the beloved local aperitif, to the world. With its striking, colorful branding that evoked sunny Provence, the company thrived until the arrival of World War II, when Ricard was forced to close down operations. Ever the entrepreneur, he pivoted to agriculture and built up a successful rice farm from scratch. After the war, Ricard rebuilt his brand anew and lay the groundwork for the global leader it is today.
This is the story of Ricard’s extraordinary life, a timeless tale of adventure, business prowess, and endless adaptability. In addition to his successful spirits company, Ricard opened a popular racecar circuit; transformed Mediterranean islands into vacation destinations; and pursued his lifelong love of painting. With endless optimism, strategic acumen, and unwavering determination, Ricard navigated his way through turbulent political and economic times to create a successful business that has stood the test of time and now includes more than 35 international brands, from Absolut Vodka to Chival Regal.
Robert Murphy is an American writer who lives in Paris. Formerly he covered art, culture, and fashion for the American fashion magazine W. His work has appeared in numerous international publications including W, Details, Architectural Digest, the Wall Street Journal, the Telegraph of London, the International Herald Tribune and Harper's Bazaar. His bibliography includes The Private World of Pierre Bergé and Yves Saint Laurent (The Vendom Press; Thames & Hudson) and Une Vie Saint Laurent.
