"Pedlar in Divinity"
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€49.99
A01=Frank Lambert
Alexander Hewat
Anabaptists
Antinomianism
Apologetics
Arminianism
Atlantic World
Author_Frank Lambert
Baptists
Battle of Alamance
Billy Sunday
Book of Judges
Calvinism
Catechism
Category=DNB
Category=QRM
Category=QRVS1
Category=QRVS4
Chaplain
Charles Chauncy
Charles Grandison Finney
Charles Wesley
Christian revival
Church discipline
Clergy
Congregational church
Conversion narrative
Cotton Mather
Daniel Defoe
Dwight L. Moody
eq_bestseller
eq_biography-true-stories
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Evangelicalism
Evangelism
First Things
George Whitefield
Gilbert Tennent
God
Great Awakening
Grub Street
Herman Husband
Holy Club
Ibid (short story)
James Davenport (clergyman)
John Bunyan
John Foxe
Joseph Addison
Methodism
Mr.
Newspaper
Nonconformist
On Religion
On the Eve
Pamphlet
Pastoral letter
Philadelphians
Pietism
Poor Folk
Protestantism
Publication
Puritans
Religion
Revival meeting
Richard Baxter
Robert Raikes
Samuel Wesley (poet)
Sea of Faith (TV series)
Sermon
Spiritual autobiography
Tea Act
Testimonial
The Autobiography of Benjamin Franklin
The Whole Duty of Man
Theology
Thomas Prince
Vestment
Wesleyanism
William Law
Product details
- ISBN 9780691096162
- Weight: 369g
- Dimensions: 152 x 235mm
- Publication Date: 08 Dec 2002
- Publisher: Princeton University Press
- Publication City/Country: US
- Product Form: Paperback
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A pioneer in the commercialization of religion, George Whitefield (1714-1770) is seen by many as the most powerful leader of the Great Awakening in America: through his passionate ministry he united local religious revivals into a national movement before there was a nation. An itinerant British preacher who spent much of his adult life in the American colonies, Whitefield was an immensely popular speaker. Crossing national boundaries and ignoring ecclesiastical controls, he preached outdoors or in public houses and guild halls. In London, crowds of more than thirty thousand gathered to hear him, and his audiences exceeded twenty thousand in Philadelphia and Boston. In this fresh interpretation of Whitefield and his age, Frank Lambert focuses not so much on the evangelist's oratorical skills as on the marketing techniques that he borrowed from his contemporaries in the commercial world. What emerges is a fascinating account of the birth of consumer culture in the eighteenth century, especially the new advertising methods available to those selling goods and services--or salvation.
Whitefield faced a problem similar to that of the new Atlantic merchants: how to reach an ever-expanding audience of anonymous strangers, most of whom he would never see face-to-face. To contact this mass "congregation," Whitefield exploited popular print, especially newspapers. In addition, he turned to a technique later imitated by other evangelists such as Dwight L. Moody, Billy Sunday, and Billy Graham: the deployment of advance publicity teams to advertise his coming presentations. Immersed in commerce themselves, Whitefield's auditors appropriated him as a well-publicized English import. He preached against the excesses and luxuries of the spreading consumer society, but he drew heavily on the new commercialism to explain his mission to himself and to his transatlantic audience.
Frank Lambert is Associate Professor of History at Purdue University and the author of "Inventing the "Great Awakening"" (Princeton).
