Pepsi and the Pill

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A01=Melissa Oliver-Powell
abortion
advertising
affluence
Author_Melissa Oliver-Powell
Category=ATFA
Category=JBC
Category=JBSF1
class
conservatism
consumerism
contraception
decolonization
domesticity
empire
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=1
eq_nobargain
eq_non-fiction
eq_society-politics
family
female sexuality
forthcoming
French New Wave
Godard
kinship networks
kitchen sink realism
mass-production
maternal labour
melodrama
migration
modernization
motherhood
permissiveness
pregnancy
pronatalism
queerness
Racism
reproductive futurity
Swinging London
Varda
Victimization
Wolfenden
working-class

Product details

  • ISBN 9781807580773
  • Dimensions: 152 x 229mm
  • Publication Date: 15 Sep 2026
  • Publisher: Berghahn Books
  • Publication City/Country: GB
  • Product Form: Paperback
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The 1960s was a decade of massive political and cultural change in Western Europe, as seismic shifts took place in in attitudes towards sexuality, gender, and motherhood in everyday life. Through case studies of British and French films, Pepsi and the Pill offers a fresh vision of a pivotal moment in European culture, exploring the many ways in which political activity and celebrated film movements mutually shaped each other in their views on gender, sexuality, and domesticity. As the specter of popular nationalism once again looms across Europe, this book offers a timely account of the legacy of crucial debates over issues including reproductive rights, migration, and reproductive nationalism at the intersection of political discourse, protest, and film.

Melissa Oliver-Powell is a lecturer in Film and Literature in the Department of English and Related Literature at the University of York. She has previously lectured at the University of Exeter, and taught within film, literature and gender studies at UCL, where she received her PhD in 2018.

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