A01=Benjamin Beeckmans
A01=Bruno Wattenbergh
Author_Benjamin Beeckmans
Author_Bruno Wattenbergh
Category=KJS
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
forthcoming
Product details
- ISBN 9789059967854
- Dimensions: 150 x 200mm
- Publication Date: 12 Oct 2026
- Publisher: Lannoo Publishers
- Publication City/Country: BE
- Product Form: Paperback
Secure
checkout
Fast Shipping
Easy returns
This book is a practical guide to mastering the art of pitching. It explains how to structure a compelling pitch by combining storytelling, clear logic, and an understanding of how decisions are really made. Blending psychology with real-world experience, it provides a step-by-step method, tools, and checklists to help entrepreneurs, executives, and professionals persuade any audience and turn ideas into convincing, fundable projects.
Benjamin Beeckmans is the former Director of Company-Specific Programmes; he currently teaches Entrepreneurship at SBS and is the CCO at Paynovate. Bruno Wattenbergh is Senior Advisor and Ambassador for Innovation at EY and the Academic Director of the Solvay EMBA and Accelerated Management Programme.
