Performance of Viking Identity in Museums

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A01=Gudrun D. Whitehead
Author_Gudrun D. Whitehead
Category=GLZ
Category=JBCC
Category=N
Category=NHD
collective memory
cultural representation
England
eq_bestseller
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_new_release
eq_nobargain
eq_non-fiction
eq_society-politics
Exhibition
exhibition interpretation
Heritage
History
Iceland
Identity
Marketing
museology theory
Museums
Myth
national identity studies
Norway
Performance
Personal
Social
social constructionism
Society
Tourism
Viking
viking heritage discourse
Visitor
Whitehead

Product details

  • ISBN 9781032821245
  • Weight: 480g
  • Dimensions: 156 x 234mm
  • Publication Date: 26 Dec 2025
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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The Performance of Viking Identity in Museums explores the representations and uses of Vikings in museums across Iceland, British Isles and Norway.

Drawing on theories from history, philosophy, museology, and sociology, the book analyses how the Viking myth is used by visitors to make sense of present-day society, culture, and politics and the role of museums in this meaning-making process. Demonstrating that the Viking myth is present in collective memory and plays an important role in the construction and modification of collective, national, and personal identities, the book analyses this process through the framework of museums and their visitors. Identifying museums as places where heritage, identity and social norms are affirmed and reflected upon, Whitehead demonstrates that all countries use their Viking heritage to define their identity on a local and international level - through tourist attractions such as museums and other Viking-related monuments and merchandise.

Providing readers with an insight into Vikings and their social relevance today, The Performance of Viking Identity in Museums will be of great interest to academics and researchers across the social and human sciences. It should also be essential reading for museum professionals working in museums around the world.

Gudrun D. Whitehead is an assistant professor in Museology, University of Iceland. She focuses on the display and uses of cultural stereotypes such as Vikings, subculture, the uncanny and disruptive elements of society, including horror, punk, human remains and unconventional museum displays.

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