A01=Anne Allison
Ajase Complex
Author_Anne Allison
Belle Rose
Category=JBSL
Category=JP
Category=NHTB
Children's Manga
Children’s Manga
contemporary Japan
eq_bestseller
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Ero Manga
Erotic Comics
erotic manga representation
Exam Preparation
feminist anthropology
Gakureki Shakai
gender and sexuality
gender dynamics
Hostess Clubs
Incest Stories
Indoor Shoes
Japanese cultural studies
Japanese Nursery School
Male Gaze
Manga Artist
Married Women
maternal ideology Japan
media censorship analysis
Media De
Mother Son Incest
Naked Female Bodies
Nursery School
Nursery School Level
obscenity laws
Peak's View
Peak’s View
Pinku Eiga
Pubic Hair
RBA
sexuality
Shikata Ga Nai
Tokyo International Film Festival
visual culture theory
Product details
- ISBN 9780367282639
- Weight: 630g
- Dimensions: 148 x 233mm
- Publication Date: 13 Sep 2019
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Desire is both of and beyond the everyday. In an ad for running shoes, for example, the figure of a man jogging at dawn on the Serengeti Plain both evokes a fantasyof escape and invokes a disciplinary norm to stay fit. The bottom line for thead, of course, is to create a desire to consume, the promise being that with thepurchase of these shoes, the consumer can realize yet also transcend the daily exhortationto perform.To say this differently, there is something both real and phantasmic about desire.Yet this notion seems contradictory. Isn't there a difference between the desireto be fit, for example, which is realizable, realistic, and, in these senses, realand the desire to escape routine everydayness, which, for most of us, is inescapablemost of the time? But is exercise real or phantasmic? Certainly noteveryone works out, and even those who make exercise a part of their reality maydo so in order to pursue a fantasy about themselves. And are escapes from dailyroutines phantasmic or real? An escape from the everyday is far more realizablefor some people than even fitness. But here too what is fantasy blends into (andbecomes indistinguishable from) the real: A vacation away from work may be ameans of ensuring a higher level of work performance when one returns.
Anne Allison teaches anthropology at Duke University and now lives in Durham, North Carolina.
