Perry's Department Store: A Product Development Simulation
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€87.99
A01=Karen M. Guthrie
A01=Rosalie Jackson Regni
Author_Karen M. Guthrie
Author_Rosalie Jackson Regni
Category=AKT
Category=KNP
eq_art-fashion-photography
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Product details
- ISBN 9781563673771
- Weight: 524g
- Dimensions: 216 x 279mm
- Publication Date: 01 Aug 2006
- Publisher: Bloomsbury Publishing PLC
- Publication City/Country: GB
- Product Form: Paperback
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The purpose of this textbook is to simulate the product development experience of a buyer or product developer while exposing students to the principles, concepts, knowledge, and skills needed for success in a real world setting. Based on over 25 years of teaching fashion merchandising and 30 years of working in the fashion industry, the authors' bring a wealth of practical experience to students applying difficult concepts and theories. This work bridges this gap, and increases students' understanding of the product development process in a comprehensive and accessible way.
Karen M. Guthrie and Rose J. Regni teach at Virginia Commonwealth University
