A01=Derek Armstrong
A01=Kam wai Yu
Author_Derek Armstrong
Author_Kam wai Yu
business marketing
business persona
business skills
career success in business
Category=KJ
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
image marketing
Product details
- ISBN 9780684802695
- Weight: 320g
- Dimensions: 152 x 229mm
- Publication Date: 08 May 1997
- Publisher: Simon & Schuster
- Publication City/Country: US
- Product Form: Paperback
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Image is a tool that guarantees success -- but only if you know how to use it. The Persona Principle will teach you the most powerful Image-Marketing secrets of the world's leading enterprises.
Whether you goal is to jump-start an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, The Persona Principle will guide you to the best Persona for success.
Whether you goal is to jump-start an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, The Persona Principle will guide you to the best Persona for success.
Derek Armstrongis a former private investigator and author of Blogertize, The Game, The Last Quest, and The Last Troubadour, MADicine.
