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Perspectives on Public Relations Research

Danny Moss | Dejan Vercic | Gary Warnaby
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1993b
A01=Danny Moss
A01=Dejan Vercic
A01=Gary Warnaby
American PR
Author_Danny Moss
Author_Dejan Vercic
Author_Gary Warnaby
bernays
Category=KC
Category=KJSP
committee
Common Ground Technique
corporate discourse analysis
cross-cultural communication theory
Delphi Study
edward
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Excellent Public Relations
Federal Republic Of Germany
feminist media studies
gender roles in media professions
German Press Council
international
International Public Relations
Male Scholarship
Modern Public Relations
oeckl
Oeckl 1993b
organisational communication
PR Activity
PR Theory
Practical PR
practice
practitioners
Public Relations
Public Relations Practice
Public Relations Practitioners
Public Relations Research
Public Relations Research Annual
Public Relations Review
Public Relations Theory
Reich Press Chamber
rhetorical
RSA Study
Separation Principle
strategic communication management
strategic communication research trends
Symmetrical Communication
Test Page
theory

Product details

  • ISBN 9780415316187
  • Weight: 366g
  • Dimensions: 138 x 216mm
  • Publication Date: 27 Mar 2003
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description

The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include:-

* the contribution of public relations to strategic management in organizations
* the feminization of public relations
* the function of rhetorical study in our understanding of modern corporate dialogue
* international perspectives of public relations.

A valuable aid to both students and practitioners, this fascinating book challenges some of the traditional assumptions about public relations practice.
About Danny Moss | Dejan Vercic | Gary Warnaby
Danny Moss, Dejan Vercic, Gary Warnaby

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