Home » Perspectives on Purpose
Product Image

Perspectives on Purpose

€192.20
Quantity:
In stock with our UK publisher. 14-28 days
Delivery/Collection within 10-20 working days
14 days return policy Shipping & Delivery
Advertising
Airbnb Guests
Blue Cross Blue Shield Association
Brand craft
Brand ecosystem
Brand Expressions
Brand management
Branding
Business Case
Category=KJC
Category=KJMV7
Category=KJSC
Child Sexual Abuse Material
Consulting
corporate social responsibility
CSR Program
Cultural strategy
Design thinking
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
ethical leadership
Global strategy
Greyston Bakery
Ice Cream Sandwich
Innovation management
Job Functions
KATE RINKER
Market research
Marketing Bit
Measured Employee Commitment
MILA LINARES
Nation branding
NBC Universal
organisational transformation
Outcome Mapping
purpose-driven business models
Queer Women Community
Reactive Monitors
Semiotics
Service DNA
Single Organizing Idea
Social purpose branding
stakeholder engagement
Start up marketing
Strategic branding
sustainability strategy
Technology
Trans Form Ation
Ugly Fruit
values-driven management
WOLFF OLINS
Young Men

Product details

  • ISBN 9780815387244
  • Weight: 453g
  • Dimensions: 156 x 234mm
  • Publication Date: 26 Feb 2019
  • Publisher: Taylor & Francis Inc
  • Publication City/Country: US
  • Product Form: Hardback
Secure checkout Fast Shipping Easy returns
Description

Perspectives on Purpose brings together industry leaders to advocate for a more human-centered and socially-conscious future for businesses. Sharing stories from their work at companies like Ben & Jerry’s, Sephora, Airbnb, Diageo, VF Corporation, and Hyatt, these authors demonstrate how weaving purpose into the profit-making core of business helps companies do good and do well.

Foreword by Jessica Alba and Christopher Gavigan, Co-founders of The Honest Company

Chapters by:

Jorge Aguilar (Prophet)

Tom Andrews (TJALeadership, SYPartners)

Maryam Banikarim (Hyatt, NBC Universal, Gannett, Univision)

Ila Byrne and Ryan Hunter (Diageo)

Corrie Conrad (Sephora)

Alexandra Dimiziani (TwentyFirstCenturyBrand, Airbnb)

Ambika Gautam Pai (Wolf & Wilhelmine)

Heidi Hackemer (And So We Hunt)

Sam Hornsby (TRIPTK)

Jonathan Jackson (Harvard University, Blavity)

Sam Liebeskind (Gin Lane, Wolff Olins)

Rob Michalak (Ben & Jerry's)

Thomas Ordahl (Landor)

Frank Oswald (Columbia University)

Sarah Potts (Thorn)

Matthew Quint (Columbia Business School)

Haley Rushing (The Purpose Institute)

Letitia Webster (VF Corporation)

Freya Williams (Futerra)

Perspectives on Purpose and its sister book, Perspectives on Impact, bring together leading voices from across sectors to discuss how we must adapt our organizations for the twenty-first century world. Perspectives on Purpose looks at the shifting role of the corporation in society through the lens of purpose; Perspectives on Impact focuses on the recalibration of social impact approaches to tackle complex humanitarian, social, and environmental challenges.
About

Margarita (‘Nina’) S. Montgomery is an archaeologist-turned-strategist currently working at IDEO. A PhD candidate at Oxford, she holds a fellowship at TRIPTK and has spoken on organizations and society at Harvard Business School and Oxford’s Said Business School, among others. Nina received a BA in Classics from Dartmouth and a master’s in Classical Archaeology from Oxford as a Reynolds Scholar.