Perspectives on Radio and Television

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A01=David H. Ostroff
A01=F. Leslie Smith
A01=John W. Wright
audience measurement
Author_David H. Ostroff
Author_F. Leslie Smith
Author_John W. Wright
broadcast regulation
Broadcast Tv
Broadcast Tv Station
Cable Operators
Cable System
Category=JBCT
Category=JNU
Category=KNTC
Common Carrier
Country Music
Electronic Mass Media
electronic mass media education
electronic media studies
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
FCC Policy
FCC Regulation
FCC Rule
Local Tv Station
mass communication law
media ethics
noncommercial broadcasting
Playback
PRT.
Retransmission Consent
Sky Wave
Television Systems
Tv Broadcast
Tv Broadcast Network
Tv Network
Tv Receiver
Tv Set
Tv Station
United States Satellite Broadcasting
USA Network
Young Man

Product details

  • ISBN 9780805820928
  • Weight: 1564g
  • Dimensions: 178 x 254mm
  • Publication Date: 01 Aug 1998
  • Publisher: Taylor & Francis Inc
  • Publication City/Country: US
  • Product Form: Hardback
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This textbook describes the field of radio and television in the United States, presents the material in a manner the reader can grasp and enjoy, and makes the book useful for the classroom teacher.

Written for adaptation to individual teaching situations, the book is divided by subject matter into logical chapter divisions that can be assigned in the order appropriate for specific course students. Each chapter stands by itself, but the book is also an integrated whole. It is easy to understand at first reading, by beginning radio-television majors or nonmajor elective students alike. To give readers a complete picture of the field, subjects such as ethics, careers, and rivals to U.S. commercial radio and television are included.

Smith, F. Leslie; Ostroff, David H.; Wright, John W.

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