Persuasion

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3E Principle
A01=Jasper Kim
Anti-tobacco Messages
asymmetric information
Author_Jasper Kim
Bargaining Model
behavioural economics
Behaviouralism
California State University
Cambridge University
Category=GTC
Category=GTU
Category=JPA
Category=KCA
cognitive biases
decision science
Dictator Game
Diplomacy
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
EV Calculation
Free Throw
Home Seller
homo economicus
Hot Hands Fallacy
influence mechanisms in academic negotiations
interdisciplinary research methods
judgement heuristics
Logical Lapses
Midas Touch
Mikhail Gorbachev
negotiation
negotiation theory
PD Game
Picture Superiority Effect
Positional Bargaining
power dynamics
Rational Choice
Self-driving Car
Sell Session
Slippery Slope Argument
Strategy
Ultimatum Game
World War III
Young Men

Product details

  • ISBN 9780815361954
  • Weight: 360g
  • Dimensions: 138 x 216mm
  • Publication Date: 27 Mar 2018
  • Publisher: Taylor & Francis Inc
  • Publication City/Country: US
  • Product Form: Hardback
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Persuasion: The Hidden Forces That Influence Negotiations represents the first book of its kind to package and present persuasion principles in an innovative, international, and interdisciplinary fashion.

This easy-to-understand book is the culmination of seminal research findings spanning across decades and disciplines – psychology, philosophy, negotiations, decision-making, logic, law, and economics, among others – from esteemed experts around the world. Persuasion provides a series of short, simple-to-use intellectual tools to go above and beyond merely describing "what to think"– but "how to think" in a persuasion, influence, and negotiation context –across a diverse array of disciplines, sectors, and situations from boardrooms to classrooms for the twenty-first century.

Jasper Kim, JD/MBA, is a lawyer, former investment banker, director of the Center for Conflict Management, and faculty at Ewha Womans University. He was a visiting scholar at Harvard University and Stanford University. Jasper Kim received negotiation training at Harvard Law School and graduate economics training at the London School of Economics. He has published in dozens of academic journals, consulted and trained leading global organizations, and has been featured in major media outlets including the BBC, Bloomberg, CNBC, CNN, Forbes, and the Wall Street Journal. Learn more at jasperkim.com.

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