A01=Stephen Dunne
Author_Stephen Dunne
behavioural science
Category=GTC
Category=JBCT
Category=KJSA
Category=QD
critical thinking
decision making processes
Dishonesty
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
ethical communication
Manipulation
persuasion analysis in business
Philosophy
Politics
Practical Wisdom
Prose
Psychology
rhetoric theory
social influence
Product details
- ISBN 9781032514109
- Weight: 220g
- Dimensions: 138 x 216mm
- Publication Date: 04 Aug 2025
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Persuasion. Philosophers have worried about it. Political and economic actors have weaponised it. Psychologists have measured it. Prose writers have required it. We’re all subjected to it. And some have even mastered it. Of them, we are often very suspicious. Why is that? Persuasion: A Key Idea for Business and Society asks the disciplines of philosophy, politics, psychology, and prose analysis – the 4 Ps of persuasion – to answer this important question.
The book is written for students and teachers of business and marketing but will also guide researchers across the social sciences and humanities.
Stephen Dunne is Senior Lecturer in Marketing at the University of Edinburgh Business School, UK.
