Persuasion
Product details
- ISBN 9781032819723
- Weight: 1150g
- Dimensions: 178 x 254mm
- Publication Date: 27 Feb 2026
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
Secure
checkout
Fast Shipping
Easy returns
The eighth edition of this field-leading textbook provides an accessible and rigorous presentation of the major theories and processes of persuasion and their applications to a variety of real-world contexts.
In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features cutting-edge material on artificial intelligence, deepfakes, influencers, misinformation, disinformation, malinformation, and political polarization. It also features a wealth of practical, real-life examples of the concepts presented, including intercultural applications.
Presenting empirical research in a reader-friendly and accessible style, this is the ideal textbook for courses on persuasion in communication, psychology, advertising, and marketing programs.
Instructor and Student Resources include an Instructor’s Manual, in-class exercises and instructional materials, links to online video clips, a test bank and PowerPoint slides. They are available online at www.routledgelearning.com/persuasion.
Robert H. Gass is Professor Emeritus of Communication Studies at California State University, Fullerton, USA. He is also the co-author of Arguing, Reasoning, and Thinking Well (Routledge, 2019).
John S. Seiter is Distinguished Professor of Communication Studies in the Department of Communication & Media at Utah State University, USA. He is also the co-author of Arguing, Reasoning, and Thinking Well (Routledge, 2019).
