A01=Marcel Danesi
A01=Ron Beasley
Author_Marcel Danesi
Author_Ron Beasley
Category=GTD
Category=KJSA
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Product details
- ISBN 9783110173406
- Weight: 503g
- Dimensions: 155 x 230mm
- Publication Date: 09 Oct 2002
- Publisher: De Gruyter
- Publication City/Country: DE
- Product Form: Hardback
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Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.
Ron Beasley is Managing Director of ABM Research, Toronto, Canada.
Marcel Danesi is Professor at the University of Toronto, Canada.
