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Persuasive Technology in the Age of Human-AI Communication

Bu Zhong | Yunya Song | Kenny K.N. Chow
€186.00
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A01=Bu Zhong
A01=Kenny K.N. Chow
A01=Yunya Song
AI
AI equality
AI ethics
Animation
Artificial intelligence
Author_Bu Zhong
Author_Kenny K.N. Chow
Author_Yunya Song
Behavior change
Behaviour change
Category=A
Category=GTC
Category=JBCC
Category=JBCT
Category=JHB
Category=KNT
Category=UBJ
Category=UBL
Category=UBW
Category=UGN
Category=UMK
Category=UYQ
Category=UYZ
Digital ethics
Digital media
Digital technology
eq_art-fashion-photography
eq_bestseller
eq_business-finance-law
eq_computing
eq_isMigrated=1
eq_nobargain
eq_non-fiction
eq_society-politics
Ethics
forthcoming
Gamification
Health and wellness
Human-computer communication
Human-computer interaction
Persuasion
Persuasive technology

Product details

  • ISBN 9781032889153
  • Dimensions: 156 x 234mm
  • Publication Date: 30 Nov 2026
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

This book offers valuable insights into the evolving landscape of human communication shaped by AI and persuasive technologies, and their use in facilitating and enhancing communication processes.

Highlighting the central role of communication in utilizing persuasive technologies to analyze human behaviors, interpersonal communication, and cognitive processes, the book sheds light on the profound impact of AI communication on individuals and their society. First critically presenting and examining the foundational theories and principles that form the bedrock of persuasive technology, the book then moves to explore AI equality and other ethical considerations – including privacy concerns, data security, manipulation, and trustworthiness in AI systems - as well as the broader societal impacts of AI communication in areas such as health care, politics, marketing, and social media, shedding light on its implications for our digital society.

This book will be an interdisciplinary resource for researchers and students in communication studies, information sciences and business, specifically those working on human-computer interaction, social media communication, social media for social change, and digital media and society.
About Bu Zhong | Kenny K.N. Chow | Yunya Song

Bu Zhong is a Professor and the inaugural Head of the Department of Interactive Media, School of Communication in the Hong Kong Baptist University. He is also a professor at the Donald P. Bellisario College of Communications and an affiliate professor at College of Information Sciences and Technology at The Pennsylvania State University.

Céline Yunya Song is a Professor in the School of Communication, Hong Kong Baptist University.

Kenny K.N. Chow is an Associate Professor in the School of Communication, Hong Kong Baptist University.

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