A01=Dimitris Dogramatzis
advanced pharmaceutical marketing strategy
Author_Dimitris Dogramatzis
Category=KJSM
Category=KNDC
Costly Stock Outs
drug pricing analysis
DTC
DTC Advertising
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
healthcare stakeholder engagement
IFPMA
Key Account Management
Managed Care Reform
market forecasting techniques
Medical Journal Advertisements
Medical Sales Representatives
NCE
OTC Drug
OTC Manufacturer
OTC Medication
Patient Flow Analysis
Pharmaceutical Advertising
Pharmaceutical Care
pharmaceutical case studies
pharmaceutical distribution channels
Pharmaceutical Marketing
Product's Competitive Advantage
regulatory compliance strategies
Retail Pharmacies
Sales Force Management
Sales Force Objectives
Sales Force Size
Segment Strategy
Site Management Organizations
Therapeutic Segments
Tv Advertising Campaign
Product details
- ISBN 9781574911183
- Weight: 900g
- Dimensions: 178 x 254mm
- Publication Date: 01 Oct 2001
- Publisher: Taylor & Francis Inc
- Publication City/Country: US
- Product Form: Hardback
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Designed as a practical guide for the pharmaceutical industry, this book covers how to apply cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders. From creating a worldwide vision that cascades into local tactics to managing a drug portfolio or pricing a particular product, this book guides readers through developing, implementing, and auditing a successful marketing strategy geared specifically to the pharmaceutical industry. It provides graphs, tables, worksheets, pharmaceutical case studies, and a sample marketing strategy.
