A01=Chris van Uffelen
Age Group_Uncategorized
Age Group_Uncategorized
Author_Chris van Uffelen
automatic-update
Category1=Non-Fiction
Category=AMG
COP=Switzerland
Delivery_Delivery within 10-20 working days
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
healthcare
interior design
Language_English
PA=Available
pharmacists
Price_€50 to €100
PS=Active
retail
softlaunch
well-being
Product details
- ISBN 9783037680964
- Weight: 1910g
- Dimensions: 225 x 295mm
- Publication Date: 12 Dec 2011
- Publisher: Braun Publishing AG
- Publication City/Country: CH
- Product Form: Hardback
- Language: English
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Pharmacies constitute a special form of commercial architecture. The market for medicines, which is heavily regulated in most countries, has led to a veritable competition of the “atmosphere of space”: since where product and price can no longer provide a competitive advantage, customer loyalty must be created with other means. In addition to professional competence and familiarity with the customers, that becomes above all the ambiance. That in turn translates to the modern and hygienic pharmacy, together with a friendly and assuring spatial experience. The selected examples show the design sophistication with which pharmacies today, from a functional as well as atmospheric standpoint, set themselves apart from the historical chemists’ shelves – and the competitors.
