Product details
- ISBN 9781394304059
- Weight: 431g
- Dimensions: 158 x 234mm
- Publication Date: 28 Apr 2025
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Hardback
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Thinkers50 Best New Management Book of 2025
Next Big Idea Club Must Read
Porchlight Business Bestseller
Financial Times Readers' Choice
2025 Best Book of the Year (So Far) — Financial Times & Next Big Idea Club
Featured on BBC, CNBC, CBS News, Fast Company, HBR IdeaCast, Financial Times
“The most profound, captivating, and unparalleled business advice you will find.”
—Mel Robbins, bestselling author and host of The Mel Robbins Podcast
Unlock the principles that drive the remarkable success stories of immigrant entrepreneurs from around the world
In Pioneers: 8 Principles of Business Longevity From Immigrant Entrepreneurs, academic, entrepreneur, and consultant, Neri Karra Sillaman, delivers a one-of-a-kind exploration of the remarkable success of immigrant entrepreneurs. The author writes about how immigrants, often starting with limited capital and connections, have built iconic and enduring businesses. Sillaman combines rigorous academic research with compelling case studies and personal experience and narrative to uncover the principles that drive these stunning achievements.
Pioneers offers a blueprint for business leaders seeking longevity, profitability, and sustainability in the contemporary marketplace. You'll find:
- Strategies for building resilient businesses that embrace diversity and inclusion
- Explanations of the power of community and how you can leverage it for business growth
- Stories of the importance of creating a legacy that goes beyond mere profit
- Techniques and actionable advice to turn past failures into future success
Exploring the dramatic immigrant success stories powering such well-known brands as Chobani, WhatsApp, and BioNTech, this book is a must-read for entrepreneurs, business leaders, and anyone else interested in the dynamics of immigrant entrepreneurship. Pioneers is a transformative and inspiring business guide that will help you build a company that stands the test of time.
NERI KARRA SILLAMAN, PHD, is a business consultant, public speaker, and academic specializing in entrepreneurship and business strategy. She is also a former refugee, immigrant entrepreneur, and founder of a multimillion-dollar global fashion brand. Karra Sillaman currently serves as an Adjunct Professor and Entrepreneurship Expert at the University of Oxford, where she mentors the next generation of business leaders.
