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Pitch, Tweet, or Engage on the Street

Kara Alaimo
€81.99
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Author_Kara Alaimo
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cultural adaptation strategies
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eq_business-finance-law
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Global crisis communication
global crisis response
global PR for corporations
global PR for governments
global PR team
global public relations
Influencer engagement
intercultural PR
international communication campaign planning
international media systems
international public relations
Kara Alaimo
managing a global team
PR
public affairs research
public relations for non-profits
public relations in Asia
public relations in Europe
public relations in Latin America
public relations in North Africa
public relations in North America
public relations in sub-saharan Africa
public relations in the Middle East
public relations in the South Pacific
public relations on global issues
Social media platforms
stakeholder analysis methods
Sub-Saharan Africa
transnational organizational communication
working with global media

Product details

  • ISBN 9781032511221
  • Weight: 580g
  • Dimensions: 152 x 229mm
  • Publication Date: 28 Feb 2025
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description

The third edition of Pitch, Tweet, or Engage on the Street is an updated guide to practicing global public relations and strategic communication, preparing professionals to craft and implement international and intercultural communications campaigns.

Drawing on the global literature and informed by interviews with more than 75 top practitioners from around the world, this book gives readers essential background and practical guidance to be competent public relations practitioners across countries and cultures. Ethical principles are woven throughout the text and attention is given to communications practices for corporations, non-profit organizations, and governments. Key updates to this edition include new case studies highlighting best practices in countries around the globe as well as updated information on best practices in different countries.

This third edition is an essential resource for graduate and upper-level undergraduate communication and public relations students as well as practitioners in intercultural markets.

Online resources for this edition include video interviews with PR professionals, lecture slides, and a guide for instructors. Please visit www.routledge.com/9781032511221
About Kara Alaimo

Kara Alaimo, Ph.D., is Associate Professor of Communication at Fairleigh Dickinson University in New Jersey, USA.

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