Pitching the Presidency
Product details
- ISBN 9780275946784
- Publication Date: 30 Oct 1994
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
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This unique study focuses upon a specific component of American presidential rhetoric--how presidents depict the office--and relates that rhetorical tactic to broader questions of politics, public opinion, political symbolism, and presidential power. The work analyzes this specific rhetorical component longitudinally, examining a president's depiction of the office during the presidential campaign, throughout his term in office, and after leaving office. By presenting and analyzing generous examples of presidential rhetoric--from Lyndon Johnson through Bill Clinton--Zernicke offers a revealing look at the symbolic power of the presidency and the use of that power in political terms.
PAUL HASKELL ZERNICKE is Assistant Professor in the Department of Political Science at the College of the Holy Cross in Massachusetts. He has authored several articles on presidential rhetoric and American politics.
