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Planning in Reverse

Scott Ballantyne | Beth Berret | Mary Ellen Wells | John D. Musso
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A01=Beth Berret
A01=John D. Musso
A01=Mary Ellen Wells
A01=Scott Ballantyne
Author_Beth Berret
Author_John D. Musso
Author_Mary Ellen Wells
Author_Scott Ballantyne
Category=JNK
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Product details

  • ISBN 9781607097938
  • Weight: 225g
  • Dimensions: 155 x 232mm
  • Publication Date: 16 Feb 2011
  • Publisher: Bloomsbury Publishing Plc
  • Publication City/Country: US
  • Product Form: Paperback
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Description
Planning in Reverse is an innovative concept designed to make organizations more successful by altering the perspective utilized in the strategy process. What is needed for organizations to thrive in this new environment of change and uncertainty is a short-term approach for long-term viability. In this book, tools and concepts regarding Planning in Reverse ('PIR') are provided so that any organization or department will be able to implement the PIR process. The PIR process is unique in that it will work in any organization whether they provide educational services, government services, private sector services, or the production of products. This system is of particular importance to the small organization that does not have the resources to overcome potential missteps. PIR suggests that long-term static strategic planning will continue to become less and less helpful and ultimately may need to be replaced completely by the PIR process for organizations to survive. Many large, well-known companies and organizations have failed even though they had long-term strategic plans. These observations indicate a need for a fundamental change in the planning process thereby suggesting that it is time for Planning in Reverse.
About Beth Berret | John D. Musso | Mary Ellen Wells | Scott Ballantyne

Scott Ballantyne, PRSBA is an associate professor of business at Alvernia University, Reading, PA and earned his doctorate from Widener University, Chester, PA. He has held a variety of leadership positions in the public and private sector including school district business manager.

Beth A. Berret, SPHR is an associate professor of business at Alvernia University with 21 years of teaching experience. She holds an MBA from Philadelphia University and doctorate from Widener University. Dr. Berret teaches in the tracks where she has professionally practiced including management, human resource management, and strategic management.

Mary Ellen Wells is an associate professor and department chair for business programs at Alvernia University in Reading, Pennsylvania. She earned her law degree and advanced degree in taxation from Boston University School of Law. Prior to joining Alvernia University full time in 2003, Professor Wells was employed as a corporate and tax law attorney at the law firm of Bulkley, Richardson, and Gelinas in Springfield, Massachusetts.

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