Planning the Corporate Reputation (RLE Marketing)
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A01=Vic Markham
advertising
Author_Vic Markham
business ethics
Category=KJS
Category=KJU
community relations management
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
industrial psychology
market research methods
marketing
organisational communication
stakeholder engagement
strategic reputation management for enterprises
Product details
- ISBN 9781138790834
- Weight: 540g
- Dimensions: 156 x 234mm
- Publication Date: 22 Aug 2014
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.
Multivolume collection by leading authors in the field
