Policy and Marketing Strategies for Digital Media
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€210.80
Amit Schejter
audiovisual policy
AVMSD
Bernd W. Wirtz
broadcast
business
Cable Tv
Cable Tv Operator
Category=JBCT
Category=KJS
China
Common Carriers
content accessibility
convergence
cross media marketing
David Waterman
digital media policy frameworks
Digital Switchover
Don Schultz
Donghee Shin
Edward C. Malthouse
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
EU's Internal Market
Euisun Yoo
European Audiovisual Observatory
Hyangsun Lee
industry
internet
IPTV Service
Japan
Jef Ausloos
KCC.
Linda Mory
Mabel Tan
media regulation
Miklos Sukosd
Minoru Sugaya
Multi Channel Video Programming Distributor
MVPDs
Noam Tirosh
NTT
online
OTT
Pay Tv
Pay Tv Channel
Pay Tv Market
Pay Tv Operator
Pay Tv Service
Peggy Valcke
Peng Hwa Ang
Peter Looms
Petros Iosifidis
Philipp Nitzsche
platform
Policy Issues
regulation
Richard A. Gershon
Rob Frieden
Robert G. Picard
Robert Pennington
Ryland Sherman
service
social presence strategies
Soth Korea
telecommunications
Telecommunications Business Act
telecommunications convergence
Television
Terrestrial Tv
TV
Tv Content
Tv Service
Virtual Child Pornography
Yasu Taniwaki
Yoko Nishioka
Product details
- ISBN 9780415747714
- Weight: 760g
- Dimensions: 152 x 229mm
- Publication Date: 28 Apr 2014
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.
Yu-li Liu is Professor of the Department of Radio and TV at National Chengchi University in Taiwan. She has published numerous books, including Multi-channel TV and Audience, Cable TV Management and Programming Strategy, Cable TV Programming and Policy in China, and Radio and TV, Telecommunications.
Robert G. Picard is Director of Research at the Reuters Institute, Department of Politics and International Relations, University of Oxford. He is the author and editor of 27 books and an academic expert on media economics and management and government communications policies.
