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Political Campaign Communication

Larry Powell | Joseph Cowart
€192.20
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A01=Joseph Cowart
A01=Larry Powell
Absentee Ballots
advanced political communication theory
Author_Joseph Cowart
Author_Larry Powell
Campaign Messages
campaign strategy analysis
Category=GTC
Category=JBCT
Category=JPWC
CIO
Critical Events Analysis
Direct Voter Contact
election communication ethics
Elite Opinion Leaders
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
FCC Regulation
Fec
Fec Advisory Opinion
Hostile Media Effect
Independent Videos
Joseph Cowart
Late Night Comedians
Limited Effects Model
mass media effects
media influence research
Murray Chotiner
Negative Ads
Phone Banks
Political Parties
political polling methods
political socialization
Push Poll
Social Judgment Theory
Target Voter
Telephone Banks
Test Ballot
USA
USA Today
Young Man

Product details

  • ISBN 9781138291812
  • Weight: 900g
  • Dimensions: 191 x 235mm
  • Publication Date: 06 Dec 2017
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

Now in its third edition, Political Campaign Communication: Inside and Out examines the intricacies of political campaigning through the eyes of both an academic and a political consultant. Unlike others in its field, this text takes a broad view of political campaigning, discussing both theories and principles, along with topics such as political socialization, the role of money, ethics, and critical events. This new edition delves into ongoing changes in the American political environment, with fuller examinations of women and gender, the involvement of social media in political campaigning, political money, and ethics. Advanced undergraduate and graduate students of political communication can make use of updated chapter-by-chapter discussion questions and online practice quizzes.
About Joseph Cowart | Larry Powell

Larry Powell is professor of Communication at the University of Alabama at Birmingham (UAB).

Joseph Cowart is a retired political consultant.

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