A01=Edward Schwartzman
advanced political campaign techniques
Author_Edward Schwartzman
Boston Suburbs
Campaign Craftsmanship
campaign data analysis
Category=JP
Chance Respondents
Election District
electoral strategy
Emotional Exhaustion
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Focus Group Panel
Full Time Police Officer
Hand Canvassing
IBM Card
Non-Political Elections
Opponent's Petitions
Opponent's Record
Opponent’s Petitions
Opponent’s Record
Palm Card
Policy Guidance Group
political communication
Poll Watchers
Probability Sample Data
Probability Sample Surveys
public opinion research
Sample Ballot
Smaller Scale Campaigns
Street Campaigning
survey methodology
Telephone Campaigns
Telephone Canvass
Undecided Voters
voter targeting methods
Voting Behavior Analysis
Young Man
Product details
- ISBN 9781138530119
- Weight: 453g
- Dimensions: 152 x 229mm
- Publication Date: 14 Sep 2017
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Over one billion dollars are spent in presidential election years on an expensive art form: political campaigns. Many political observers believe that at least half that amount is wasted. But which half? Edward Schwartzman answers that question based upon experience gained in seventy-five campaigns. Political Campaign Craftsmanship treats both the art and science of campaigning, describing the procedures basic to modern professional campaigning. This practical guide to campaigns covers the entire process and gives specific strategies for every phase.
