A01=Jason Johnson
advertising
African American Candidates
American election methodology
Attack Ads
Attack Advertising
Author_Jason Johnson
campaign communication tactics
Campaign Managers
Campaign Operatives
Campaign Web Sites
candidate
Candidate Traits
Category=JP
Character Attacks
consultant behavior in US campaigns
consultant decision making
Dean Campaign
electoral strategy analysis
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Internet Optimists
managers
Message Definition
negative
Negative Ads
Negative Advertising
Negative Advertising Strategy
open
Open Seat Candidate
Open Seat Race
Policy Attacks
Policy Issues
policy messaging research
Political Science Research
Political Science Theory
Political Science Work
Proximity Model
Proximity Theory
races
science
seat
Swing Voter
traits
Valence Issues
voter persuasion studies
work
Product details
- ISBN 9780367097387
- Weight: 453g
- Dimensions: 152 x 229mm
- Publication Date: 13 Jun 2019
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Political Consultants and Campaigns: One Day to Sell examines the differences between how political science theory suggests campaigns should be run and how political consultants actually run campaigns. In the wake of consultants who effortlessly move from campaigners to policymakers, the dearth of knowledge about the attitudes, beliefs, and strategies of the consultants themselves is still a glaring absence in the analysis of American politics. How can we purport to know what is happening in American political campaigns if we don't know what is on the minds of the men and women who run them?This book provides a clearer understanding of modern-day political campaigns by revealing what is on the minds of the people who run them. With original data from consultants, campaign managers, and professional campaign schools, author Jason Johnson examines consultant behavior on message formation, policy positioning, candidate recruitment, Internet strategy, and negative advertising and compares these practices to existing political science theory. This groundbreaking research makes Political Consultants and Campaigns: One Day to Sell a must-have resource for all students of American politics, campaign managers, or anyone interested in how political campaigns in America are run.
Jason Johnson
