Political Economy of Contemporary African Popular Culture

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A32=Abidemi Taofeq Adegoke
A32=Kealeboga Aiseng
A32=Kwesi Aggrey
A32=Olutobi Akingbade
A32=Oluwatomi Adeniji
A32=Rasheed Ademola Adebiyi
A32=Umar Olansile Ajetunmobi
African Cinema
African Humanism
Age Group_Uncategorized
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B01=Israel A. Fadipe
B01=Kealeboga Aiseng
B01=Phillip Mpofu
Benue Musicians
Category1=Non-Fiction
Category=GTC
Category=JBCC1
Category=JBSL
Category=JFCA
Commodification of Language
COP=United States
Delivery_Delivery within 10-20 working days
Entertainment Industry
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Language_English
Objectification of Women
PA=Available
Political Participation
Price_€50 to €100
PS=Active
softlaunch

Product details

  • ISBN 9781666955668
  • Weight: 694g
  • Dimensions: 159 x 236mm
  • Publication Date: 09 Apr 2024
  • Publisher: Bloomsbury Publishing Plc
  • Publication City/Country: US
  • Product Form: Hardback
  • Language: English
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Drawing on examples from across the continent, this volume examines socially significant aspects of contemporary African popular culture—including music cultures, fandoms, and community, mass, and digital media—to demonstrate how neoliberal politics and market forces shape the cultural landscape and vice versa. Contributors investigate the role that the media, politicians, and corporate interests play in shaping that landscape, highlight the crucial role of the African people in the production and circulation of popular culture more broadly, and, furthermore, demonstrate how popular culture can be used as a tool to resist oppressive regimes and challenge power structures in the African context. Scholars of political communication, cultural studies, and African studies will find this book particularly useful.

Kealeboga Aiseng is senior lecturer in the journalism and media studies department at Rhodes University.
Israel A. Fadipe is lecturer in the faculty of communication and media studies at Ajayi Crowther University.
Phillip Mpofu is researcher at North West University.