A01=Rita K. Whillock
and Government
Author_Rita K. Whillock
Category=JPHF
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Law
Politics
Product details
- ISBN 9780275935542
- Weight: 624g
- Dimensions: 156 x 235mm
- Publication Date: 21 Nov 1991
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
Secure
checkout
Fast Shipping
Easy returns
Most information about the role of political consultants in elections has been limited to analyses of the few major firms that manage presidential and major congressional contenders. Political Empiricism shifts the focus of research to state and regional races, examining the strategies and variables unique to the smaller political campaigns. Rita Kirk Whillock describes how severe budgetary constraints, inexperienced campaign staffs, and extremely limited voter research change the face of political campaigns on the state and local levels.
Each chapter of this volume presents a mixture of the theoretical and the practical, providing a link between current scholarship and real campaign strategies. The volume's case study approach explores key issues and concerns of political communication, including incumbency, image, gender, fundraising, advertising, and message strategies. Political Empiricism stands as a significant scholarly account that balances the existing bias toward analyses of national campaign strategies, and helps close the gap between communications practice and theory. Highly recommended for scholars and students of political communication and political science.
RITA KIRK WHILLOCK is Assistant Professor of Communication at Southern Methodist University. She has served as a political analyst for WAFF-TV and WAAY-TV in Huntsville, and is currently a media consultant for Alabama and Texas political races.
