A01=Charles Musser
american history
Author_Charles Musser
campaigning
Category=GTC
Category=JPA
Category=JPHF
democracy
democrat
digital native
digital world
election
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
media
modern media
modern world
multi media
new york
newspaper
online
political party
president
presidential campaign
presidential candidate
republican
running for president
swing state
true story
united states
united states history
us history
victory
Product details
- ISBN 9780520292734
- Weight: 408g
- Dimensions: 152 x 229mm
- Publication Date: 13 Sep 2016
- Publisher: University of California Press
- Publication City/Country: US
- Product Form: Paperback
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Presidential campaigns of the twenty-first century were not the first to mobilize an array of new media forms in efforts to gain electoral victory. In Politicking and Emergent Media, distinguished historian Charles Musser looks at four US presidential campaigns during the long 1890s (1888-1900) as Republicans and Democrats deployed a variety of media forms to promote their candidates and platforms. New York - the crucial swing state as well as the home of Wall Street, Tammany Hall, and prominent media industries-became the site of intense struggle as candidates argued over trade issues, currency standards, and a new overseas empire. If the city's leading daily newspapers were mostly Democratic as the decade began, Republicans eagerly exploited alternative media opportunities. Using the stereopticon (a modernized magic lantern), they developed the first campaign documentaries. Soon they were exploiting motion pictures, the phonograph, and telephone in surprising and often successful ways. Brimming with rich historical details, Musser's remarkable tale reveals the political forces driving the emergence of modern media.
Charles Musser is Professor of American Studies and Film and Media Studies at Yale University. He is the author of The Emergence of Cinema: The American Screen to 1907 and producer of the documentary Errol Morris: A Lightning Sketch.
