'rich dad poor dad'
A01=Constance Hays
americana
Author_Constance Hays
branding
brandsplaining
british history
business books
capitalism
Category=KJ
Category=KND
Category=NHTB
Category=NHTK
consumerology
economics
eq_bestseller
eq_business-finance-law
eq_history
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eq_isMigrated=2
eq_nobargain
eq_non-fiction
fashion e-commerce
geography
historiography
history
home brew
interior design
marcella hazan
marketing
money
native american
peter oborne
swallow this
the brand gap
the fall
the intelligent investor
true love
weird but true
work
world atlas 2020
world atlas 2021
Product details
- ISBN 9780099472575
- Weight: 3412g
- Dimensions: 129 x 198mm
- Publication Date: 03 Feb 2005
- Publisher: Cornerstone
- Publication City/Country: GB
- Product Form: Paperback
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Coca-Cola is the world's best-known brand, and perhaps the most quintessentially American one: a beverage with no nutritional value, sold variously as a remedy, a tonic and a refreshment. The story of Coca-Cola is also a tale of carbonisation, soda fountain shops, dynastic bottling businesses, and ultimately, globalisation and billion-dollar promotional campaigns. New York Times reporter Constance L. Hays examines the 119-year history of Coke - a story of opportunity, hope, teamwork and love as well as salesmanship, hubris, ambition and greed. There is an entirely new chapter for this paperback edition, covering the recent Dasani debacle and events since the hardback published in February 2004.
Constance Hays has been a reporter for The New York Times since 1986 where she covered the food and drink industry for three years.
