A01=Kristen C. Blinne
Age Group_Uncategorized
Age Group_Uncategorized
Author_Kristen C. Blinne
automatic-update
Category1=Non-Fiction
Category=GTC
Category=VFMG
Category=VFMG1
COP=United States
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_health-lifestyle
eq_isMigrated=2
eq_nobargain
eq_non-fiction
fitness
health communication
Language_English
meditation
mindfulness
PA=Available
philosophy
Popular Culture
Price_€100 and above
PS=Active
remix
softlaunch
Yoga
yoga philosophy
Product details
- ISBN 9781498584371
- Weight: 671g
- Dimensions: 159 x 238mm
- Publication Date: 23 Jan 2020
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
- Language: English
Secure
checkout
Fast Shipping
Easy returns
Pop Culture Yoga: A Communication Remix was born out of a series of questions about the paradoxical nature of yoga: How do individuals and groups define yoga? What does it mean to “practice yoga,” and what does this practice involve? What are some of the most important principles, guidelines, or philosophical tenets of yoga that shape people’s definitions and practices? Who has the power and authority to define yoga? What are the limits, if any, of shared definitions of yoga? Kristen C. Blinne explores the myriad ways “yoga” is communicatively constructed and defined in and through popular culture in the United States. In doing so, Blinne offers insight into the many identity work processes in play in the construction of yoga categories, illuminating how individuals’ and groups’ words and actions represent practices of claiming—part of a complex communicative process centered around membership categorization—based on a range of authenticity discourses. Employing popular culture writing styles, Blinne ultimately contends that the majority of yoga styles practiced in the United States are remixes that can be classified as pop culture yoga, a distinct way of understanding this complex phenomenon.
Kristen C. Blinne is associate professor of communication studies at the State University of New York College at Oneonta and a certified yoga teacher.
