Popular Culture

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A01=John Alberti
Author_John Alberti
Category=AVLP
Category=JBCC1
Category=JBCT
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fan studies
film
forthcoming
Henry Jenkins
internet
media studies
popular culture studies
popular music
Raymond Williams
social media
television

Product details

  • ISBN 9781032899541
  • Dimensions: 129 x 198mm
  • Publication Date: 12 Nov 2026
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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A fast-paced and lively introduction to the most significant approaches to studying and analyzing popular culture.

Opening with an introduction exploring the challenges of defining just what we mean by ‘popular culture’, this book charts popular culture studies from the early 20th century to present day. The book specifically examines the evolution of popular culture studies and the debates over popular culture from the early 20th century until the advent of digital culture in the early 1990s to the ways the digital revolution is continuing to transform the field in the present day. Specific chapters also focus on ‘Doing Popular Culture Studies,’ with each chapter providing historical and contemporary examples, accessible key case studies, and featuring different focal points. Topics covered within this include popular culture as an industry; what popular culture means for fans and audiences; and how popular culture intersects with issues of identity, diversity, and power. The final chapter considers possibilities for the future of popular culture studies, highlighting its ongoing importance in an environment of accelerating media and cultural change.

This is an ideal starting point for anyone interested in learning more about popular culture studies.

John Alberti is Professor of English at Northern Kentucky University, USA where he writes and teaches on cinema studies, popular culture, composition and rhetoric, and American literature. He is the author and editor of several essay collections, textbooks, monographs, and essays across these fields, including Text Messaging: Reading and Writing About Popular Culture in the Digital Age (2008), Screen Ages: A Survey of American Cinema (2015), The Killing: TV Milestones Series (2017) and Transforming Harry: The Adaptation of Harry Potter in the Transmedia Age (2018).

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