Popular Culture in South Asian Context

Regular price €192.20
Quantity:
In stock with our UK publisher. 14-28 days
Delivery/Collection within 10-20 working days
14 days return policy Shipping & Delivery
Bollywood
Category=DS
Category=DSB
Category=GTM
Category=JBCC1
Category=JBCT
Category=NH
Category=NHF
Classical Dance
cultural theory
Dance
digital ethnography
eq_bestseller
eq_biography-true-stories
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Folk
identity politics
media anthropology
Netflix
Orality
OTT
performance studies
Popular Culture
Reality Show
Social Media
South Asian cultural methodologies
Stand-up Comedy
visual narratives

Product details

  • ISBN 9781032727455
  • Weight: 1080g
  • Dimensions: 174 x 246mm
  • Publication Date: 10 Nov 2025
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
Secure checkout Fast Shipping Easy returns

The volume examines popular sensibilities via textual, visual, performative, spatial, digital frames of inquiry and critical social-political issues in South Asia. It highlights the interface between cultural studies and its popular-political standpoints and interrogates the kaleidoscope of popular imaginary as well as its conceptual problematics through distinct case studies from the region. It leads learners towards the unfounded territories of popular culture studies in South Asia. With chapters by major scholars in the field, the book uses theoretically comprehensive and empirically varied case studies to re-evaluate the central questions of epistemology, methodology, and approaches to popular culture studies from non-Western cultures' perspectives.

Lucid, accessible, and nuanced, the chapters in the volume will be an invaluable reference source for scholars, researchers, and students in the humanities, liberal arts, cultural studies, and South Asian studies.

Akshaya Kumar is Professor in the Department of English and Cultural Studies, Panjab University, Chandigarh, India.

Raj Thakur is Assistant Professor in the Department of English, Central University of Jammu, Jammu and Kashmir, India.