Post-war Industrial Media Culture in Sweden, 1945-1960
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A01=Mats Bjorkin
Author_Mats Bjorkin
Category=ATFA
Category=JBCT
Category=NHD
cold war
corporate communication theory
cybernetics in management
eq_art-fashion-photography
eq_bestseller
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
industrial media technology evolution
interaction
media
media technology adoption
objects
organisational information systems
public relations practice
social engineering
Swedish business history
Product details
- ISBN 9781041184584
- Weight: 360g
- Dimensions: 156 x 234mm
- Publication Date: 01 Dec 2025
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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During the 1950s in Sweden, companies aiming for international markets demanded new theories and methods of communication. Ideas regarding cybernetics, systems analysis, new accounting practices, and budgetary principles as well as theories of information, communication, marketing, public relations, and organization were discussed at conferences and seminars and in courses, articles, and books. At the same time, new technologies were introduced that changed corporate communication, from loose-leaf accounting systems to mechanical and electronic business machines, from written texts and oral presentations to slide shows, audio tapes, films, television, and flannelgraphs. By looking at a vast array of objects and relations related to uses of media technologies in Swedish industry from the end of World War II to the breakthrough of television, this book shows what happened in the glitches between mass communication and interaction, and how Swedish industry after the war worked to disrupt established understandings of communication.
Mats Björkin teaches film and television at the University Gothenburg. His research focuses on the organization and economy of audio-visual media industries.
