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A01=Calum Lister Matheson
american history
american studies
anorexia
anthropology
anti-rhetorical discourse
appalachian
appalachian serpent-handling
Appalacian mountains
art of rhetoric
Author_Calum Lister Matheson
Calum Lister Matheson
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communications
communications studies
community
conspiracy theories
conspiracy theorists
conspiracy theory
cults
cultural studies
culture
decline of the mainstream
eating disorders
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eq_society-politics
film industry
film studies
forums
fragmentation
fringe
gender
gender studies
internet forums
language arts
language arts and disciplines
mainstream
media industry
media studies
pop culture
popular culture
pro-anorexia
pseudoscience
pseudoscientists
psychology
religion
rutgers
rutgers university
rutgers university press
Sandy Hook
Sandy Hook conspiracies
serpent-handling
social psychology
social science
sociology
united states
us history
usa

Product details

  • ISBN 9781978840164
  • Weight: 286g
  • Dimensions: 152 x 229mm
  • Publication Date: 11 Nov 2025
  • Publisher: Rutgers University Press
  • Publication City/Country: US
  • Product Form: Paperback
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An ambitious look at rhetoric and psychosis that explores how communities form when society collapses

American society seems to have fractured. Common touchpoints of authority have receded in recent decades and beliefs that were once taboo are now openly shared, from neo-Nazism to occultism to conspiracy thinking. In this book, Calum Lister Matheson goes beyond the fraying of contemporary American culture to ask how splinter communities form in our current media environment, what keeps them together, and what they build from the ruins of shared language.

In his stirring exploration of how people communicate when old forms of authority and meaning collapse, Matheson examines far-flung groups that have departed the mainstream—Sandy Hook deniers, Appalachian serpent handlers, pro-anorexia bloggers, incels, transvestigators, pseudoscientific reactionaries, and more—and finds unexpected similarities among their many differences. Key among their parallels is the insistence that the symbols shared by each community represent a hidden truth that cannot be questioned or interpreted but is revealed through signs—words, images, videos, and texts. By documenting American fringe cultures, extremism, and the social functions of language, this book rethinks concepts like irony, psychosis, propriety, and what it means to be normal in weird times.

Calum Lister Matheson is an associate professor and chair of the Department of Communication at the University of Pittsburgh and faculty at the Pittsburgh Psychoanalytic Institute. He is the author of Desiring the Bomb: Communication, Psychoanalysis, and the Atomic Age.

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