Postfeminism and Contemporary Vampire Romance

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A01=Lea Gerhards
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Gender studies
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Postfeminism
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Romance
softlaunch
Twilight
Vampire

Product details

  • ISBN 9781350215689
  • Weight: 518g
  • Dimensions: 142 x 218mm
  • Publication Date: 16 Jun 2022
  • Publisher: Bloomsbury Publishing PLC
  • Publication City/Country: GB
  • Product Form: Hardback
  • Language: English
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In this book, Lea Gerhards traces connections between three recent vampire romance series; the Twilight film series (2008-2012), The Vampire Diaries (2009-2017) and True Blood (2008-2014), exploring their tremendous discursive and ideological power in order to understand the cultural politics of these extremely popular texts.

She uses contemporary vampire romance to examine postfeminist ideologies and discuss gender, sexuality, subjectivity, agency and the body. Discussing a range of conflicting meanings contained in the narratives, Gerhards critically looks genre’s engagement with everyday sexism and violence against women, power relations in heterosexual relationships, sexual autonomy and pleasure, (self-) empowerment, and (self-) surveillance. She asks: Why are these genre texts so popular right now, what specific desires, issues and fears are addressed and negotiated by them, and what kinds of pleasures do they offer?

Lea Gerhards is Research Associate at the Leibniz Institute for Psychology Information, Germany. Her research interests include gender and queer studies, feminist theory, and popular culture studies.

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