A01=Howard Schultz
american business
Author_Howard Schultz
autobiography
beverage industry
branding
business books
business growth
Category=KJ
Category=KND
ceo books
coffee industry
company culture
corporate culture
corporate strategy
customer service
employee satisfaction
entrepreneur books
entrepreneurial
entrepreneurship
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
fast food
food industry
leadership
management
management books
marketing
starbucks ceo
starbucks history
start up books
us retail
Product details
- ISBN 9780786883561
- Weight: 461g
- Dimensions: 150 x 232mm
- Publication Date: 13 Jan 1999
- Publisher: Little, Brown & Company
- Publication City/Country: US
- Product Form: Paperback
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The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction.
Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything... from our tastes to our language to the face of Main Street" (Fortune).
